WTW (NASDAQ: WTW), a leading global advisory, broking and solutions company, today announced enhancements to Embark, its EX-software that helps organisations increase employee engagement and participation across HR, benefits and workplace programmes by simplifying how employees find and use critical information.
The enhancements include the launch of Embark Virtual Assistant (VA), which represents an important step in WTW’s broader Violet AI ecosystem – a connected approach to artificial intelligence designed to deliver measurable impact across workforce decisions, employee experience and organisational performance. While many tools answer isolated questions, VA is built to connect people with trusted information in context, helping organisations move from reacted support to smarter, more sustainable outcomes.
VA enhances the employee experience by delivering fast, personalised and reliable answers to HR-related questions – while giving organisations deeper insight into employee needs and behaviors, helping translate workforce insight into action. Key capabilities include:
- Secure, enterprise-grade generative AI
VA operates within a closed, controlled environment, drawing exclusively from employer-approved content, documents and web pages to ensure accuracy, trust and compliance.
- Conversational, personalised support
Employees can ask natural-language questions and receive relevant answers tailored to their eligibility, role and location – reducing friction and improving confidence in decision making.
- Transparent source referencing
Every response is clearly linked to the original documents and pages, reinforcing trust and enabling employees to explore further when needed.
- Multilingual at scale
Support for more than 100 languages allows employees to interact in their preferred language, even when underlying content is authored in another language – helping organisations better serve diverse, global workforces.
- Brand aligned experience
Employers can customise branding, tone of voice, naming conventions, colours and logos to reflect their culture and reinforce their employee value proposition.
- Role-based access controls
Flexible permissions allow organisations to tailor access based on employee roles, ensuring relevance whilst maintaining governance.
- Actionable workforce insights
Built-in analytics provide visibility into employee questions, usage patterns and emerging topics – helping HR teams anticipate needs, refine communications and improve outcomes and identify opportunities to enhance programme effectiveness while managing costs more strategically.
As organisations increasingly look to AI to drive efficiency, 79% say increasing productivity with AI will be a priority over the next three years, according to WTW’s 2026 EX Global Market Study, underscoring the growing demand for practical, secure applications that deliver real value across the workforce.
“Embark Virtual Assistant reinforces WTW’s belief that relationship breakthroughs don’t come from technology alone,” said Kim Maitlin, Managing Director and EX Digital Portfolio Leader at WTW. “They happen when people and intelligent tools work together — connecting insights across systems, anticipating change and enabling leaders to act with confidence. VA helps organisations move beyond isolated automation towards smarter decisions, stronger performance and sustainable progress through optimised costs.”
