- Only 35% of the survey respondents work for an employer who pays for it.
- The number of respondents who said their workplace had policies or guidance about the use of GenAI for work purposes jumped. In 2025, just 19% of those surveyed said their company does not have a policy or guidance, but in 2024, 90% of employees reported a lack of guidance or policies.
- Number of companies encouraging use of GenAI nearly doubled compared to 2024 (46% from 24%).
- While awareness of GenAI is high amongst the workforce, those aged 45 and younger reported using it more. More than 4 in 5 (83%) of Gen Zs and 76% of Millennials use GenAI, compared to just 57% of Gen X and 33% of Boomers.
- Since 2023, a consistent number (more than one-third) of GenAI users believe AI always produces factually accurate responses. 35% in 2023, 34% in 2024 and in 2025. Nearly two-thirds (62%) have noticed AI-generated web search summary and 64% AI-generated content on social media. 40% come across AI-generated news articles written by AI.
Only 35% work for an employer who pays for their external GenAI.
Despite this, the number of companies encouraging GenAI use has nearly doubled compared to 2024; nearly half (46%) of respondents work for a company that encourages the use of GenAI. In contrast to 2024 when less than one-quarter (24%) strongly agreed or agreed that their company encouraged its use.
The findings come from Deloitte Ireland’s third GenAI pulse survey as part of the Digital Consumer Trends report, where 1,000 people between the ages of 18 and 75 were surveyed in Ireland.
The number of respondents who said their workplace has policies or guidance about the use of GenAI for work purposes has jumped. In 2025, just 19% of those surveyed said their company does not have a policy or guidance, but in 2024, 90% of employees reported a lack of guidance or policies.
Talent remains the biggest challenge for embedding AI, with 84% citing skills gaps as the main barrier, according to additional Deloitte AI research published last week which gathered views of C-suite leaders and directors in Ireland.
Commenting on the report’s findings, Lynn Guilbaud, Technology, Media & Telecommunications Leader in Deloitte Ireland, said
“Everyone has heard the expression people won’t be replaced by AI, but will be replaced by people using it. This is why it’s positive to see a growing number of organisations with policies and guidance around its use. This technology isn’t just a tool, it’s a game-changer that can revolutionise how we work, boosting efficiency, unlocking new levels of productivity and fundamentally transforming the competitiveness of organisations who embrace it.
“But this won’t happen overnight. To harness AI’s potential, organisations need to invest in ongoing training and support, guiding their teams every step of the way.”
There is a clear gap between generations’ GenAI use, despite awareness being high across age groups. The GenAI pulse survey shows more than 4 in 5 (83%) of Gen Zs and 76% of Millennials use GenAI, but this drops to just over half (57%) in Gen X and only one-in-three (33%) of those aged 60-75 years old.
The most common reason to use the technology is for personal purposes (75%), followed by work (42%) and education (36%).
The reasons for using GenAI are consistent with those reported in 2024, although there was a 12% increase in people using it to look up information (44% vs 56%). Searching for information, writing and editing emails, and generating ideas are the top three reasons GenAI is used.
Since 2023, a consistent number of GenAI users (more than one-third) believe AI always produces factually accurate responses - 35% in 2023, 34% in 2024, and 34% in 2025. This is similar to the number of users who believe the technology’s responses are unbiased – 31% in 2023, 28% in 2024, and 32% in 2025.
64% actively use AI tools. In contrast, 4 in 5 passively engage with GenAI, including web search summaries or AI-generated content on social media.
Nearly two-thirds (62%) have noticed AI-generated web search summary and 64% AI-generated content on social media. 40% come across AI-generated news articles written by AI.
Daily and weekly use of GenAI is nearly doubling year-on-year, while non-usage consistently drops.
| Daily | Weekly | Not used GenAI | |
| 2025 | 11% | 21% | 37% |
| 2024 | 5% | 13% | 53% |
| 2023 | 2% | 7% | 66% |
Colm McDonnell, Head of Technology, Media and Telecommunications in Deloitte Ireland, added:
“Our Deloitte survey reveals a fascinating trend of young professionals leading the charge in adopting AI, highlighting the need for tailored training that speaks to different generations and skill levels.
“While concerns around privacy and data security are valid, one way to manage these risks is by promoting the use of company-approved AI tools. With nearly two-thirds of respondents already using free or personally paid for AI platforms, its clear teams are eager to innovate. Now it’s up to organisations to fuel that enthusiasm with the right tools, training, and trust.”
