Using AI to Maximise the Value of Your Content

PR and communications professionals create a lot of content, such as videos, reports, press releases, articles, and images. Each piece of content takes time and resources to create, and so it is important to derive as much value from it as possible. AI platforms enable users to maximise the value of existing content in a time and cost efficient way. For example:

• Take one long video interview and turn it in to several bite-sized subtitled clips to share on social, youtube, newsletters etc
• Summarise a white paper / long report into key findings and/or short articles for your website or newsletter
• Turn text-heavy information into AI-generated podcasts – great for consuming information while on the go or making your content more accessible to different kinds of learners
• Create professional-looking videos with only images and text
• Turn your spokespeople’s radio interviews into short video clips for sharing on your social channels 

On this course you will learn how to create new digital assets like these and more, using content you already have, while bringing it to a wider audience in new and interesting ways.