Reputation Management in the Boardroom

Level up your influence in the boardroom. This workshop equips experienced communications leaders to work at the highest level of the organisation. Learn how to manage and influence board-level stakeholders, frame communications as a strategic asset that protects and builds reputation and prepare for your transition to independent non-executive director roles. You’ll leave with practical tools, case-led insights, and a clearer understanding of governance expectations, reputation risk, and the metrics that matter at board level.

Format:

Live online workshop will be delivered by trainer, Teri Kelly on:

• Thursday, 12 November: 10:30-13:00

Afterwards, participants will have access to a dedicated workshop resource webpage including video recordings, notes and relevant materials.

Topics covered will include: 

1. Reputation as a Strategic Asset

• Defining corporate reputation
• Value of corporate reputation
• VRIN Model
• Flow Model of Reputation Management

2. Corporate Governance

• What is corporate governance?
• The essentials (6 pillars)
• Who does what – Executive and Non-Executive Leadership
• Why it matters
• Reputation Risk Register

3. Positioning yourself for board roles (what boards want & how to prepare)

• Board Skills Matrix
• Board Pitch
• Board roles landscape in Ireland

Trainer:

Teri Kelly, Founder & CEO, Total Reputation

Teri Kelly is the Founder and CEO of Total Reputation, a strategic communications and technology business that helps organisations protect and enhance their reputations through evidence-based audits, advisory and crisis preparedness.