PRII Certificate in Strategic Internal Communication

This practical training programme provides participants with the knowledge and tools to plan, deliver, and evaluate effective internal communications that support organisational goals and change. Through a mix of insights, examples, and discussion, the course explores the strategic role of internal communication, emerging trends, and common challenges facing professionals today.

Participants will learn how to develop and align an internal communications strategy, gain leadership buy-in, and measure impact. The session also covers best practices for engaging hybrid and remote teams and offers practical tips for driving employee engagement and supporting strategic transformation across the organisation.

Topics Covered:

• Internal Communications, its importance, challenges and key trends.
• Developing an internal communications strategy.
• Gaining  buy-in and aligning the Internal Communications to the organisation’s strategy. 
• Communicating and driving strategic change.
• Measuring & evaluating success.
• Common challenges and tips for Internal Communications professionals.
• Communicating and engaging hybrid and remote workers.