Mobile Video Storytelling for PR

Thanks to our smartphones, video has become not just the most effective medium to communicate, but an essential skill for every small PR professional. But how can you make quality videos that don’t shake or sound terrible? How do you structure the story of an event, or an interview?

This workshop navigates the world of mobile video making with a highly informative, practical hands-on approach that teaches participants to be confident video-makers. Find out what equipment to use, and how to edit and share video content online.

Restricted to small groups (no more than eight), this workshop will include feedback on practical exercises to be carried out by participants on the day.

Topics Covered

Part One: how to record & edit on your phone.

• Optimising your phone camera for best quality recording: light, sound, steadiness, battery.
• The essential equipment: tripod and microphone, without breaking the bank.
• Recording a Video Interview that looks and sounds right.
• Editing your Video Interview for social media.
• Adding text and logo to your video interview right on your phone.
• Storyboard: how to plan a full video story.
• Record a fourshot video - interview, B-roll, action, close-up.
• How to assemble your video story.

Part Two: 

• Review your video story.
• Make a new fourshot video story on your phone and edit with text, voiceover, logos.
• Common mistakes and how to avoid them.
• Video interview tips.
• How to present to camera.
• YouTube vs Vimeo where video belongs.
• Setting up a popup studio and lighting it.