Effective Press Release Writing

Highly practical in nature, this workshop combines a mix of presentation, discussion and hands-on exercises to help you approach the challenge of press release writing with confidence. The workshop specifically addresses:

• Press releases - how to produce them, the facts and ideas, the detail, the style and presentation
• Eye catching headlines - what works well and what doesn't
• The sins that send press releases into bins
• News delivery: traditional and Web 2.0 - multimedia news releases, blogs, RSS feeds, social networking sites
• The "news factor" judgement journalists apply to your announcement
• Picture power - the use of video and photography to create a story
• How your writing can improve with the aid of AI writing tools

Key topics covered:

• How to categorise news to correctly target journalists
• How to use news ‘triggers' to source and develop stories
• How to structure your content; and also
• Examines distribution channels for both new and traditional formats
• An overview of AI writing tools and how to use them effectively'