Diploma in Communications & Public Relations

The PRII Diploma in Communications & Public Relations is the foremost Public Relations qualification in Ireland
by The Public Relations Institute of Ireland (PRII)
The Public Relations Institute of Ireland (PRII)
Diploma in Communications & Public Relations

Delivered and accredited by the Public Relations Institute of Ireland (PRII), the professional membership body for Irish communications and public relations practitioners, the PRII Diploma in Communications & Public Relations is the longest established and most widely held Irish public relations qualification.

Course Structure

The PRII Diploma in Communications & Public Relations provides the knowledge, critical understanding, and skills required for entry-level and early career positions in public relations and communications organisations, as well as public relations practitioners seeking recognition for their professional attainment.

The knowledge component encompasses the theoretical and practical understanding of public relations and communication and is consistent with the objectives and values of the public relations profession.

Skills and abilities are the practical application and demonstration of this knowledge, developed through learning, reflection, practice, and experience.

 

What will you learn

You will gain a complete understanding of all aspects of the industry, both academic and professional. You will:

  • Develop in-depth knowledge of the role and practice of external and internal communication in any organisation
  • Learn how to devise, develop and implement comprehensive PR strategies
  • Understand how the media works and how to develop effective relationships with key players
  • Learn how to write and perfect all types of effective PR material
  • Appreciate the ethical and legal issues around public relations
  • Gain insight into the other professions central to the work of PR practitioners
  • See how business, politics and society interact and understand the role of PR in that process
  • Understand how AI can be leveraged for content creation, productivity gains and more.

 

Key Dates

The course runs from September 2026 until May 2027, which includes examination time

  • Application Deadline: 5pm on Friday, 04 September 2026
  • Course Start Date: Monday, 21 September 2026

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