Creator Marketing in PR From Pitch to Partnership

Once the Wild West of advertising, creator marketing has found its footing at the intersection of marketing and PR - now one of the most dynamic and closely regulated areas in communications.

Led by Trasa Walsh, Social & Digital Lead at Sweartaker, this workshop explores how trust, transparency and culture now define influence and what that means for communications professionals.

Through discussion and practical exercises, you’ll learn how to choose the right creators, manage collaborations confidently, measure what really matters and make sense of the cultural shifts and influencer trends changing how audiences connect with brands.

Key Topics Covered

• The New Age of Influence – how culture and credibility shape the Irish creator landscape
• Finding the Right Fit – choosing and approaching creators and agents
• Safeguarding Credibility – regulation, transparency and trust
• Influencer Session (breakout) – choosing the right talent for a campaign
• Making It Work – managing relationships and protecting brand reputation
• Measuring What Matters – evaluating impact