Aligning Communications to Corporate Strategy

Most organisations have a strategy on paper but struggle to make it real in the minds and actions of people who matter: employees, customers, regulators, investors, and partners. This 2.5-hour course shows you how to create a clean “line of sight” from strategic objectives to audiences, messages, channels, governance, and measurement.

You will learn how to build a message hierarchy with proof points that can withstand scrutiny, and how to stop channel noise by defining clear roles for each channel. We will cover the governance and decision rights that keep communications aligned under pressure, including issues and crisis moments. The session is practical and workshop-based, so you will leave with an Alignment Map and a 90-day plan you can implement immediately.

Topics covered will include: 

• Strategy fundamentals
• Strategy “line of sight”: objectives → audiences → messages → channels → measures
• Narrative architecture and message hierarchy (including proof points and “so what” by audience)
• Governance and operating model including decision rights, approvals, escalation thresholds, quality control
• Outputs vs outcomes vs business signals, with practical KPIs
• Applying alignment under pressure including issue communications and reputation risk moments